Your next customer
might not be human.
AI agents are beginning to discover, compare, recommend and act on behalf of customers. How does your business perform when the customer is an AI?
Test your Agentic Customer Experience. See how effectively AI can discover, understand, evaluate and act on your business.
“I need a waterproof coating for a leaking garage roof that I can apply myself.”
- 01Discover
- 02Understand
- 03Choose
- 04Trust
- 05Act
Customer experience
was designed for humans.
That's changing.
For decades, businesses have optimised websites, funnels and customer journeys around one assumption:
The customer is the person navigating the experience.
Now AI is beginning to sit between customer intent and businesses.
“I need…”
Your digital customer is changing.
Your website is no longer only communicating with people.
It increasingly needs to communicate with machines acting for people.
Agentic
Customer
Experience.
Agentic Customer Experience (ACX) is the experience an AI agent has when discovering, understanding, evaluating and interacting with a business on behalf of a customer.
The shift is already happening.
of UK consumers surveyed had already used AI assistants to help them shop online.
Adobe Analytics UK consumer survey (2,000 respondents), reported by FashionNetwork · March 2025increase in traffic from generative AI tools to UK retail websites over the past year.
Adobe Analytics H1 2025 Online Spending Report, reported by eCommerceNews UK · July 2025of consumers are already using AI for product discovery.
More than half of Gen Z already use AI for product discovery.
Salesforce Connected Shoppers Report · July 2025of consumers surveyed intentionally use AI-powered search.
McKinsey, “New front door to the internet: Winning in the age of AI search” · October 2025of US revenue could flow through AI-powered search by 2028.
McKinsey, “New front door to the internet: Winning in the age of AI search” · October 2025Research populations and methodologies differ. Statistics are shown to illustrate the broader shift toward AI-assisted discovery and shopping rather than predict individual business outcomes.
Your customers are already changing how they search.
The question isn't whether customers will use AI.
It's what AI experiences when it reaches your business.
Getting found is only the beginning.
Can AI find you?
Can AI successfully do business with you?
AEO helps AI find you.
ACX determines what happens next.
What's your ACX Score?
Sample report. Biggest opportunity: Act — agents cannot complete a purchase path.
Five dimensions of the agentic customer journey.
Can AI find and correctly identify you?
Can AI understand what you actually sell?
Can AI match customer intent to the right option?
Can AI establish enough confidence to recommend you?
Can AI move the customer toward a transaction?
We don't just scan your website.
We send AI customers through it.
“I have an old flat roof that's started leaking. I want something I can apply myself rather than replacing the roof. What should I use?”
The agent could identify suitable products but could not confidently determine which product was appropriate for this use case.
The customer is likely to continue researching alternatives.
Can't I just ask ChatGPT?
Yes.
And you should.
A single AI conversation can give you a useful snapshot.
But it doesn't systematically test the complete customer journey.
- 1 prompt
- 1 customer question
- 1 interaction
- 1 point in time
- No benchmark
- Multiple customer intentions
- Structured journey simulation
- Five-stage methodology
- Evidence
- Consistent scoring
- Prioritised issues
- Repeatable testing
- Benchmarking over time
The value isn't asking AI a question.
It's measuring the experience you provide to AI customers.
You don't need to rebuild everything.
Start by understanding what AI sees.
Know your current ACX.
Make your business understandable.
Remove points of confusion.
Create machine-accessible actions.
Track the experience as agents evolve.
- ACX uses publicly accessible website information only.
- Customer scenarios are simulated, not real customers.
- Scores use a consistent five-stage ACX methodology.
- Findings link back to the evidence on your pages.
- ACX does not claim to reproduce every AI agent.
- Results do not guarantee rankings or revenue.
Start measuring.
Then improve.
Fix it yourself with clear recommendations — or bring in an ACX specialist when you want help.
- ACX score and five stage scores
- 5 Benchmark AI Customers
- Business and product understanding
- First 2 Improvement Plan actions
- Baseline history
- Full Improvement Plan
- Developer-ready implementation specs
- Benchmark + Discovery reassessments
- Score history and comparisons
- Plan progress and status workflow
- Human review of your actual assessment
- Weaknesses and practical fixes
- Improvement Plan priorities
- Relevant product and website review
- Private video delivery
We improve your ACX for you. Talk to us about hands-on implementation and ongoing support.
THE ACX INDEX
Tracking how prepared businesses are for the agentic customer.
Join the ACX IndexIllustrative preview — live benchmark coming soon. Figures are not real measurements.
The agentic customer
is already emerging.
Let's find out whether your business is ready.