The rise of the AI customer.
The research behind Agentic Customer Experience. Every statistic links to its original source with its publication date. Projections are labelled as projections.
of UK consumers surveyed had already used AI assistants to help them shop online.
- Source:
- Adobe Analytics UK consumer survey (2,000 respondents), reported by FashionNetwork
- Published:
- March 2025
increase in traffic from generative AI tools to UK retail websites over the past year.
- Source:
- Adobe Analytics H1 2025 Online Spending Report, reported by eCommerceNews UK
- Published:
- July 2025
of consumers are already using AI for product discovery.
More than half of Gen Z already use AI for product discovery.
- Source:
- Salesforce Connected Shoppers Report
- Published:
- July 2025
of consumers surveyed intentionally use AI-powered search.
- Source:
- McKinsey, “New front door to the internet: Winning in the age of AI search”
- Published:
- October 2025
of US revenue could flow through AI-powered search by 2028.
- Source:
- McKinsey, “New front door to the internet: Winning in the age of AI search”
- Published:
- October 2025
Research populations and methodologies differ. Statistics are shown to illustrate the broader shift toward AI-assisted discovery and shopping rather than predict individual business outcomes.