Harbour & Pine Coatings
Synthetic demonstration. Harbour & Pine Coatings is a fictional business created to show what an ACX report contains. It does not represent or endorse any real company.
AI customers
“I have an old flat roof that's started leaking. I want something I can apply myself rather than replacing the roof. What should I use?”
The agent identified the business as a supplier of DIY roof coatings.
Product pages clearly describe three liquid roof coatings.
Three products could fit; none states which roof types or leak severities it suits.
Guarantee and trade accreditations are visible on product pages.
Prices are shown only after selecting a tin size via a script the agent could not follow.
“My bedroom wall gets extremely cold in winter and condensation keeps forming around the window. Is there something I can paint onto the wall to reduce it?”
Priority issues
Prices hidden behind size selector
Agents cannot quote a price, so they hesitate to recommend a purchase.
Recommended fix: Render a 'from' price and each size's price in the page HTML and Product structured data.
No guidance on which roof coating suits which roof
Agents can't pick between three similar products for a specific roof.
Recommended fix: Add a comparison table by roof material, slope and leak severity.
No reviews or performance data on thermal paint
Agents recommend with low confidence.
Recommended fix: Publish verified reviews and any independent test results.
Product intelligence
Thermal Anti-Condensation Paint
AI Understanding: 74%- Pricing
- Use cases
- Application
- Restrictions
- Coverage information
- Comparison with alternatives
- Purchase route